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Daniel Sokolovsky is the Co-Founder and CEO of Warp, a logistics technology company transforming how freight moves through AI-powered automation. A visionary leader, Daniel has redefined what modern supply chains look like by embedding intelligence and transparency into every stage of the shipment journey. His leadership has positioned Warp as one of the fastest-growing and most innovative players in logistics, setting a new standard for speed, reliability, and visibility.
Daniel pioneered the concept of the “Life of a Load,” embedding AI into quoting, carrier booking, tracking, and support so that every shipment moves faster and more transparently. Under his leadership, Warp launched tools like the Single-Lane Quoter, Carrier Booking AI, and Orbit AI, each reducing manual work and accelerating execution. He also guided the launch of the SMB Suite, extending enterprise-grade logistics solutions to small and mid-sized businesses.
Troy Lester and Daniel Sokolovsky started in food delivery, where every late order exposed the cost of unreliable logistics. After scaling Jitsu into a parcel network delivering millions of packages nationwide, they saw a bigger gap: the middle mile. LTL was broken, delays, damages, and no visibility left retailers struggling and carriers stuck in rigid systems.
They built Warp to change that. A connected LTL network powered by real-time data and predictive routing, Warp unifies shippers, carriers, and stores so freight moves faster, carriers run leaner, and supply chains finally operate as one.
Daniel’s leadership has fueled Warp’s rapid expansion. Revenue grew from $21 million in 2024 to a projected $45 million in 2025, reflecting more than 40 percent year-over-year growth. Shipments surged 132 percent from 2023 to 2024, rising from 30,912 to 71,828, powered by Warp’s AI-driven operations and an LTL footprint that now spans nearly 3,000 cities. These results underscore his ability to turn cutting-edge innovation into sustained commercial growth.
Daniel envisions a logistics ecosystem where freight is entirely automated and seamlessly connected across global supply chains. His goal is to expand Warp’s AI capabilities even further, continuing to eliminate manual friction, enhance transparency, and deliver smarter logistics for businesses of every size. By combining vision with execution, Daniel is not just keeping pace with industry change; he is building the logistics company of the future.
Clear answers to the things people ask most
Legacy freight systems weren’t built for modern brands. In this article, Daniel Sokolovsky shares why he stepped away from outdated models and how Warp is creating the infrastructure the future of logistics demands.
Daniel launched his first logistics startup as a teenager. He reflects on early wins, hard lessons, and how those experiences shaped his approach to building Warp today.
Retailers often misapply LTL and end up with costly inefficiencies. Daniel breaks down common mistakes and explains how Warp’s model delivers smarter, more agile middle mile performance.
Scaling a logistics company takes more than great tech. Daniel Sokolovsky shares his approach to company building in one of the most operationally complex industries in the world.
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